How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 00:18
Product
Good marketing is doing this well.
Processes
What to know about the 2025 U.S. Open, from tee times to TV schedule - The Washington Post
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Why has Schrödinger's Cat, the experiment, not actually been performed?
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.